Google has been named the official cloud provider and a founding partner for the Los Angeles 2028 Olympic and Paralympic Games. The company plans to use artificial intelligence (AI) and cloud technology to enhance the fan experience and improve operational efficiency throughout the events.
As the LA28 Olympics approach, organizers are focused on creating a seamless and engaging experience for fans, athletes, and stakeholders. Google’s technology will play a central role in this mission, enabling personalized content, real-time updates, and innovative services across digital platforms.
AI-powered tools will allow fans to access interactive schedules, live event updates, and immersive content. Google’s cloud infrastructure will support massive data processing and analytics, ensuring that both in-person and remote audiences enjoy smooth, uninterrupted access to information.
The partnership also highlights a commitment to sustainability and operational efficiency. Cloud technology can reduce the need for physical resources and support energy-efficient event management. Organizers will leverage Google’s tools to monitor venue energy usage, optimize transportation logistics, and provide real-time insights for event management teams.
Fan engagement is a top priority for LA28. Google plans to introduce new ways for spectators to interact with the Games, including enhanced streaming experiences, virtual tours, and AI-driven content recommendations. These innovations aim to make the Olympics more accessible, engaging, and enjoyable for audiences worldwide.
In addition to fan-focused initiatives, Google will help organizers improve security and data management. Cloud-based systems will ensure reliable communications, secure ticketing, and real-time monitoring of venue operations. This approach is designed to create a safe and smooth environment for athletes and visitors.
The partnership between Google and LA28 represents a broader trend in sports and entertainment, where technology is increasingly used to enhance live events. By combining AI, cloud computing, and advanced analytics, the Games can deliver a richer experience while improving efficiency and sustainability.
Organizers of LA28 have emphasized the importance of using innovative solutions to meet the expectations of a global audience. With billions of fans expected to follow the Olympics across various platforms, reliable technology infrastructure is critical. Google’s involvement ensures that digital experiences remain fast, secure, and scalable.
The collaboration also underscores Google’s growing role in major international events. By leveraging AI and cloud capabilities, the company demonstrates how technology can transform the way fans experience sports. From personalized highlights to real-time statistics, Google aims to make the LA28 Games a model for future sporting events.
Beyond technology deployment, Google will work closely with LA28 to support community initiatives and accessibility programs. The partnership focuses on delivering inclusive experiences that allow fans from diverse backgrounds to engage with the Games fully.
Preparations are underway to integrate Google’s AI and cloud solutions across venues, digital platforms, and fan engagement channels. These efforts are expected to enhance overall event management, optimize operational workflows, and provide a seamless Olympic experience for all participants.
By combining advanced technology with the excitement of the Olympics, Google and LA28 aim to redefine what it means to be a fan. From immersive digital interactions to efficient event operations, the partnership highlights how AI and cloud computing can transform large-scale global events.
Google’s role as a founding partner and official cloud provider sets a precedent for future Olympic Games. By introducing scalable, sustainable, and engaging technological solutions, the company ensures that LA28 will offer fans a next-level experience while supporting the needs of athletes, organizers, and stakeholders.
